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Evansville, Indiana
November 27, 1987     The Message
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November 27, 1987

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November 27, 1987 The Message -- for Catholics of Southwestern Indiana . ,j Student recruitment i I Evans00lle Catholic High School Board w :00:rl:s to up enrollments By MARY ANN HUGHES Message Staff Writer Student recruitment efforts for the two Evansville Catholic tkh schools are being geared up-for the 1988-89 school year. These efforts are focusing on attracting larger student populations across the board -- not just student athletes. For years, recruitment for the two Evansville Catholic high schools was done primarily by each school principal. The Evansville Catholic High School Board had little input. at all changed in 1983 wnen the ECHS Board formed the Marketing Committee and gave it a working budget of $2700. Today, the annual marketing budget is $15,000 and the reverberations of that commit- tee's work are being felt throughout the Evansville Catholic school system -- par- ticularly in student high school enrollment figures, which have climbed from 1336 students in 1983 to 1371 students this fall. ;,'Recruitment is a significant part of our total marketing ef- fort," said Linda Rheinlander, marketing committee chairper- son. She added that recruitment efforts are for all "students, not just athletes. We want anyone who would benefit from a Christian/Catholic quality environment." Our belief is Catholic, our goal is love, our business is learning, our tradition is ex- cellence, and our time is now! -- Walter Bowman Principal Mater Dei High School Rheinlander noted that since its onset, the marketing com- mittee has focused on "making sure the present students and parents are happy with our system. They are our best recruiting tool. If they are pleas- ed, they'll pass on the word. "That is very important." Gerry Adams, principal of Memorial High School, Evansville, noted that he sees "recruitment as maintaining the tradition and reputation of the schools. We have a good product -- you can't fool peo- ple. They want quality and we have it." To increase enrollments at both schools, the committee has done demographic research to determine where the bulk of recruits are located. Board members have also been available to speak to parents of seventh and eighth grade students about the two Evansville Catholic high schools. The ECHS board has also worked to "developed a line of communication with parents of present students so they understand the financial status of Catholic education in Evansville." The committee was also "instrumental in securing the Development Director 0ustin Clements) who works with us" as a consulant, Rheinlander said. In 1986, the committee developed a theme, "The Tradition," which was used as a recruiting message on billboards, newspaper ads and television spots to make students and parents more aware of what Catholic educa- tion has to offer. The committee has also work- ed closely with feeder schools i in the Evansville area, trying to promote enthusiasm for the two high schools, particularly with seventh and eighth grade students. Upper grade students receive copies of the high school student newspapers and parish nights have been established for football and basketball games. Students are also encouraged to visit the high schools during their eighth grade year. During the visitation, each eighth grade student is hosted by a high school student for the day. The marketing committee has received a "strong commitment at the top," Rheinlander said, "and we have excellent ex- isting support groups in both schools," with the alumni assocations and booster clubs. "I suppose what we are offer- ing is a product which cannot be lost or stolen -- lifetime values and quality education delivered in an environment of personal care and concern for young people and their families. "We are proud of our schools. They have contributed much to society and the Church through the lives of our young people who have been educated in its ideals." MD, Memorial tours offered Open houses and tours of the two Evansville Catholic high schools will be held the first week of December. The tours are designed especially for sixth, seventh and eighth grade students and their parents. An open house will be held from 7 to 9 p.m, Tues- day, Dec. 1, at Mater Dei High School, Evansville An open house will be held from 7 to 9 p.m. Wednesday, at Memorial High School, Evansville. i Built in 1825 for Noon Day Stage Coach Stop & Trading Post OFFICIALLY RECOGNIZED AS THE OLDEST RESTAURANT IN INDIANA 12 MILES NORTH OF EVANSVILLE 1 MILE EAST OF US 41 ON OLD STATE ROAD Dine in the Original Log Room that Abraham Lincoln was in -in November 1844 DINNERS SERVED by Ala Carte Menu or FAMILY STYLE for 4 or More Draught Beer - Wine - Cocktails DINING ROOM SEATING 500 Serving Dinner from 4 to 10:30 p.m. Tuesday - Saturday E Closed Sunday and Monday vansville Telephone 867-3216 GENE and RITA ELPERS, Proprietors Student recruitment efforts are underway for both Memorial High School and Mater Dei High School, Evansville. As part of recruitment efforts, students from Memorial visit Evansville area grade schools to tell seventh and eighth grade students about the high school. Above, Memorial seniors Dan Barfield and Gena Ehrhardt tell students at St. Theresa School, Evansville, about Memorial. They are accom- panied by teacher, Sandra Lasher. At right, Resurrection eighth grader Kim Baehl (right) is given a tour of Mater Dei by Amy Preske, MD student. The visitation included sitting in on classes and lunch at the high school. --Message Photos by Barbara Paul VINCENNES American National Bank Bicknell - Sandborn Vincennes Drive-in Facilities - Member F.D.I.C. A Full Service Bank