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August 2, 1996     The Message
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August 2, 1996

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The Message -- for Catholics of Southwestern Indiana August 2, 1996 I I New Vatican museum gift shop may lead to worldwide" chain By LYNNE WEIL At the moment, there's only cardi. "Even at times when other their assistance can come in artistic treasures w{th people around the world," Connelly said Catholic News Service ROME (CNS) -- The streets leading up to majestic St. Peter's Square are cluttered with gift shops, sidewalk vendors and carts parked at the curb offering all kinds of trinkets, from rose- scented rosaries to plaster busts of the pope. Despite the rich potential here for exploiting tourists' craving for memorabilia, the Vatican has never before ventured to sell sou- venirs outside its own walls. Until now. A modest start in expanding the marketing of Vat- ican Museum mementos may eventually lead to a chain of stores around the globe, and door- to-door sales by school children. one little shop, just off the main street leading to St. Peter's. It's on Via di Porta Angelica, the road followed by most tourists who ap- proach the Sistine Chapel and the Vatican Museums by foot. Across the street from the sole Swiss Guard checkpoint there is a small corner shop called Edi- zioni Musei Vaticani (Vatican Museum Editions). Anywhere from 30 to 100 peo- ple visit the shop per day. It opened its doors in April, and since then has already had sev- eral return customers. "We seem to get a lot more Ital- ians in the store than other peo- ple," said Georgina Bernett, as- sistant to the Vatican Museums administrator Francesco Ric- attractions at the Vatican are closed, people still come just to visit the shop." Tastefully displayed in its win- dows are jewelry, books and other collectibles, carefully selected and displayed to provide a sense of quality merchandise. Stickers on the door indicate the seven types of credit cards are accepted in- side. And a hand-lettered sign tells of the most inviting feature of all for some weary travelers: It says, "AIR CONDITIONED." Two casually-dressed sales clerks are on hand to answer questions and offer pointers for packing and shipping purchases. This might not be useful if you're only after postcards, but Youth Day XXXlll will be Aug. 11 in Ferdinand Kathy Wolf, diocesan director of Youth Ministry for the Arch- diocese of Atlanta, will be the keynote speaker at Youth Day XXXIII. "Smile, Pass It On" is the theme for the day, which will be held Sunday, Aug. 1 !, at Marian Heights Academy in Ferdinand. The day begins at 11:30 a.m. and includes Mass with Bishop Gerald A. Gettelfinger, dinner and a dance. A variety ofworkshops will also be featured, including Steward- ship, Leadership in the Church, Living in the Modern World, Youth Evangelization, Youth Ministry in Rural Areas, and Peer Ministry and Leadership. The keynote speaker, Wolf, is a 10-year youth ministry vet- eran with experience in TEC, parish-based youth ministry and diocesan level leadership. She is on the National Feder- ation of Catholic Youth Minis- ter's Committee on Youth Evan- Yout II "/mile, It On!" gelization. She holds a master's degree in pastoral studies from Loyola University, and an undergradu- ate degree in communications from the University df Georgia. Worth mentioning... Monastic Work: Challenge and Change Some 170 Benedictine men and women from around the country will gather at Ferdinand this month to discuss the role of work in monastic life. The biennial convention of the American Benedictine Academy will meet at Monastery Im- maculate Conception Aug. 8 -- 11. The theme for the convention is "Monastic Work: Challenge and Change." The American Benedictine Academy is a national associa- tion of men and women Benedictines, lay oblates and associ- ates of Benedictine communities who seek to foster the Bene- dictine heritage and communicate Benedictine values to the wider culture. Ozanam to benefit When Famous-Barr opens its doors at Eastland Mall in Evansville during a Preview Shopping and Charity Day on Oct. 9, Ozanam Family Shelter will recgive a special benefit, according to Deacon Robert Hayden. "At this time, Ozanam is selling $5 admission tickets to this gala," he explained, adding, "Ozanam will retain all monies re- ceived from the ticket sales." To obtain tickets, call the family shelter at (812) 422-2214 between 8:30 a.m. and 4:30 p.m. Monday through Friday. Host families needed Host families are needed to house foreign exchange students during the 1996-97 school year. For additional information, contact Linda Fetcher at (812) 673-4359. Sisters of Charity Federation meets Sixty-nine leadership personnel from the 13 U.S. and Cana- dian member congregations of the Sisters of Charity Federa- tion held their annual meeting in June in New York. Federation communities tota] 7,000 Sisters of Charity. In attendance at the meetings were Daughter of Charity Sister Dorothea Huber, provincial superior, and Sister Marie ,Judith Haupt, provincial councillor. handy if you take an interest in the most costly item in the shop: a pressed-marble reproduction of the third-century sculptm:e 'he Good Shepherd," selling for $1,190. The store offers goods for a va- riety of tastes and budgets. A budding Michelangelo would enjoy a coloring-book-like set of prints from the Sistine Chapel ceiling, complete with 12 colored pencils. A culturally conscious clotheshorse might like one of the silk scarves and ties created for the Vatican by Italian designer Salvatore Ferragamo, the best- selling items in the stere. At the moment the stere is not turning a profit, Bemett says, but it is expected to do so eventually. Two other museum shops inside the Vatican have been doing busi- ness for years, helping the Vati- can break even on its annual bud- get  until 1993 it had a 22-year financial losing streak. To coordinate its marketing campaign, the Vatican has hired Pittsburgh-based J. Edward Con- nelly Associates, Inc. The com- pany has also handled marketing for Apple Computers and the electronics giant Magnavox._ Its president, John Connelly, is a philanthropist best known in Rome for helping finance a new Vatican residence to house the College of Cardinals when they hold the next conclave. Connelly says he sees "endless potentiol" in the Vatican's new extroverted approach to market- ing. "This is a tremendous oppor- tunity to help the Vatican raise in a telephone interview. the options that Con,- Among nelly said his company is consla" ering are selling reproductionS of Vatican artworks on television, marketing channels such as The Home Shopping Network, and using the products for parochial school fund-raisers "It could be just like the Girl Scouts and their cookies, he ex- plained. The company has selected number of items sell by catalogs which, Sept. 1, students will aged to take home their family and neighbors. . And Connelly says two  ness associates in are prepared to open Vatican stores All of these sales ject to the scrutiny) of Vatican ficials. "Our contract Vatican keting programs," said the can Museums' Bernett. not like we're watching step. We have to put .... our distributor." Expanding the Vatican'S potential doesn't seem to much of an effect on shops. Just Musei Vaticani is a store: ing $5 neckties and of a blinking Jesus on "It does not bother that theyare no manager Monica when asked about the can gift shop in here for one thing maY I the other store for funds and to share some of its else." Burned churches fund tops $7.7.m NEW-YORK (CNS) -- The Federal investigators are looking Also donated were wood: Burned Churches Fund of the National Council of Chui'ches has collected more than $7.7 mil- lion in cash, in-kind gifts and pledges. Contributions to help con- d gregatmns rebuild damaged or destroyed houses of worship ' included pledges from numer- ous foundations and donations from individuals and churches throughout the country. The NCC has become the clearinghouse for fund drives started by various denomina- , tions in response to publicity about more than 40 fires in pre- dominantly African-American churches over the last few years. for racist motivations and other possible links to the fires, which have occurred principally in Southern states. Of the total raised, about $1:55 million has come from 10 foun- dations, including the Annen- berg, Chase Manhattan, General Mills, Helping Hands, John D. & Catherine T. MacArthur, Ford, W.I Kellog, Charles S. Mott and Rockefeller foundations and the Pew Charitable Trusts. About $3.4 million in noncash pledges includes $2 million in pre-construction loans, technical assistance in construction over- sight and financial planning from the Enterprise Foundation. People we care about... Following is a feature in the Message, designed to help draw together the People of God in southwestern Indiana. Readers are invited to submit information about people who may ben- efit by some extra prayers and attention. Services for Providence Sister Cecilia Gertrude Bormmm, 91, who died July 20, were held July 23 at St. Mary-of-the-Woods. Sister Bornman entered the Congregation of the Sisters of Providence in 1923, and made her final vows in 1931. She taught in schools staffed by the Sisters of Providence in Massachusetts, Indiana and Illinois. Please send information for PEOPLE WE CARE ABOUT to Mary Ann Hughes, The Message, P.O. Box 4169, Evansville, IN 47724. from the-1 Company and for use as temla worship spaces. , In hundreds ol, sands dependent churches, communities r NCC general Rev. Joan Brown Camp mated the ] or vandalized churches cost about $12 million. Most of the fund building and some money being study racism suspected to be behi the attacks, to help action against promote community about racism. FDIC insured to 5-year 6.40% Interest rate Minii